00:07:21:00 → Shoshana Zuboff


Surveillance capitalism unilaterally claims human experience as free raw material for translation into behavior data. It is no longer enough to automate information flows about us. The goal now is to automate us.

(Surveillance Capitalism, 2019)

Shoshana ZuboffWriter and Academic


00:09:16:00 → Shoshana Zuboff



As the prediction imperative drives deeper into the self, the value of its surplus becomes irresistible and cornering operations escalate. What happens to the right to speak in the first person from and as myself, when the swelling frenzy of institutionalization set into motion by the prediction imperative is trained on cornering, my size blinks and utterances on the way to my very thoughts as a means to others ends. It is no longer a matter of surveillance capital wringing surplus from what I search buy and browse. Surveillance capital wants more than my body's coordinates in time and space. Now it violates the inner sanctum as machines and their algorithms decide the meaning of my breath and my eye, my jaw muscles, the hitching my voice, and the exclamation points that I offer in hope and innocence.